Bamshela-packaging, posters, marketing, cell-
phone orders
Centocow
Bergville – two
tables…
Diversity – nice
touches- bags,
sanitizer, cakes,
packaging and
presentation
Local Marketing Options:
Stalls at pension pay out points, town
11 16 18 16918 819 17 11 10 13914 15 15676
R219,91R98,75R281,78 R213,44 R264,33 R208,06 R105,63R68,95R283,71 R227,27R79,60R368,31 R282,22 R230,14 R175,00R61,67R259,67 R202,71 R303,17
2021/04
/10
2021/05
/09
2021/06
/09
2021/07
/10
2021/08
/07
2021/09
/09
2021/10
/08
2022/03
/02
2022/06
/02
2022/06
/01
2022/07
/04
2022/08
/05
2022/09
/04
2022/10
/03
2022/11
/02
2022/`1
2/06
2023/07
/04
2023/08
/05
2023/09
/05
Total R2 419R1 580R5 072R3 415R2 379R3 745R 845R1 310R4 823R2 500R 796R4 788R2 540R3 222R2 625R 925R1 558R1 419R1 819
R 0
R1 000
R2 000
R3 000
R4 000
R5 000
R6 000
Rands
Bergville markets income
Average
R210/farmer per
market day
The more
diversity the
more income
The more
farmers, the
more income
Local Marketing Options: Appropriate for Agroecology and smallholder
farmers
•Foodfirst,incomefrom surplus
(80% of participants)
•Expansion of existing cropping
areas and types and number of
crops grown (10-15%)
•Production specifically for sale
(1-5%)
•Development of marketing options
foraggregatingsmallquantitiesof
a range of products
•Farmgate(withinvillages);smalllocal
potential with low income ceilings
•Local market stalls (combined across
villages); much larger range of
products and income potential, also
now focus on labelling, branding,
pricing, value adding and processing
•Bakkie traders, stores in local towns
(individuals and groups within
villages); generally commodity
focusedandfarmersarepricetakers
– good for larger quantities but no
competitiveadvantage
•Sale to local retailers and
supermarkets (individuals); requires
transport, intermittent, price takers,
little stability, competitive –overall
potential low
Presently
the best
option